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Live Life Beyond

The Gym Walls


Performance Ranch is a training facility for athletes who are looking to achieve more than just a workout. We are a community that strives to live a more fulfilling life by going beyond our comfort zones. We help coach, educate, and inspire individuals to live an athletic lifestyle that goes far beyond the gym and into everyday life. In everything we do, we aim to develop a culture of performing at a high fitness level with passion in every activity.





We believe that everyone is an athlete, regardless of their occupation, and we should all integrate an athletic approach to our health and wellness. We all have different goals and we are all on different journeys, yet despite our diversities, we are brought together by the same principle: becoming a healthier athlete. By providing information and education about training, nutrition, recovery, sleep, and mindfulness, we help develop smarter and more productive strategies to achieve personal goals.


The Ranch


A state-of-the-art facility built with the athlete in mind.

Visit us at the Performance Ranch, 5701 Carmel Ave. NE Ste. C in Albuquerque.


Creating a culture


Performance Ranch was born out of a dream to serve athletes and improve lives. After visiting some of the top strength and conditioning organizations in the world and spending time at the Nike World Headquarters, we knew we wanted to bring back some knowledge and create our own culture of training. Lawrence Herrera, state director for the National Strength and Conditioning Association, and UFC welterweight Donald “Cowboy” Cerrone decided to partner up and create a space where people can focus on training to live at their full potential.


Our Team


The Performance Ranch team strives to be the best coaches we can be.  Our coaches are continually learners and challenge themselves daily to become better for themselves, but more importantly for their athletes and clients.  Most of the coaches have their bachelors degree and higher level strength training certifications. The staff has also had experience sharing their knowledge with fellow coaches as well as other athletes. We strive to lead by example and we are always honing our craft to become the best version of ourselves.



Lawrence Herrera

Founder & Head Coach

Lawrence is a Certified Strength and Conditioning Specialist with National Strength and Conditioning Association (NSCA). He is the state director for the NSCA, the worldwide authority on strength and conditioning. He has helped 1000’s of recreational and professional athletes achieve their goals since 2003. He consulted for one of the largest sports and fitness companies in the world, Nike.  Lawrence was nominated for the “2017 World MMA Awards, Trainer of the Year.” He holds a degree in exercise science from the University of New Mexico. He has done national presentations for the NSCA on “Training Combat Athletes in a Group Setting" as well as “Strength Training for Endurance Athletes.” He has published several articles in peer-reviewed journals as well as been featured in Men’s Health magazine, as well as appeared on several UFC Countdown and Road to the Octagon show’s.



Craig Ansbach


Craig is a strength and conditioning coach born and raised in Las Cruces, NM. He has a master’s degree in Sports Administrating and a bachelor’s in Kinesiology as well as holding the Certified Strength and Conditioning Specialist (CSCS) Certification. Craig is also a life long student of Brazilian Jiu-Jitsu and is currently a brown belt. Craig enjoys coaching athletes and people of all ages and help them achieve their individual goals.



Estevan Lucero


Estevan Lucero is a native New Mexican born and raised in Albuquerque. As a former athlete, Estevan played collegiate football at both New Mexico Military Institute and Fort Lewis College, earning 40+ starts and multiple weight lifting awards. Post college Estevan played three years of professional indoor football, while simultaneously earning two masters degrees (Sports Administration & Marketing) and coaching at the high school level. Currently, Estevan is a Performance Enhancement Specialist (NASM), Certified Functional Strength Coach (MBSC), and Athletics Coach from the New Mexico Activities Association. His aim is to create an avenue for athletes around the state to become not only capable in their sport but to develop as young men and women.




Nick Gomez


Originally from California, Nicholas has been a resident of New Mexico for nearly 20 years. A stand-out baseball player at Moriarty High, Nick went on to play college baseball where he was introduced to strength & conditioning. Nick currently holds certifications of PES (Performance Enhancement Specialist) through NASM, Level One Certified Sports Performance Coach through USAW, ONNIT Academy Foundations certification as well as a CPT. Nick also competes in Muay Thai and MMA. Nick enjoys coaching athletes of all levels and anyone trying to enjoy their lives beyond the gym walls.


Nate Flores

Massage Therapist

Nate Flores has been a Clinical Sports Massage Therapist for 8 years in California. He was the head Massage Therapist for facilities like STARS in Anaheim and Pro Sports Institute in Huntington Beach.  He has worked with athletes of all levels from youth to professional NBA, NFL and MMA. His passion for helping athletes get healthy and stay healthy is his main goal. Integrating techniques such as Myofascial Release, Trigger Point, Active Release, Vibration Therapy, Cupping and Stretching, Nate is able to provide the best care for his clients.